Privacy Policy

This Privacy Policy describes how BRR & Group LLC, doing business as Lumen Outdoor Living ("Lumen," "we," "us," or "our"), collects, uses, and shares personal information when you visit lumenoutdoorliving.com or interact with our services. By using our website, you agree to the practices described here.

1. Information We Collect

Information You Provide

When you request a consultation through our website, we collect the information you submit on the form, which may include:

• First and last name
• Email address
• Phone number
• ZIP code
• Project type (e.g., lighting, patio, outdoor kitchen, full build)
• Approximate project budget range
• Any additional details you choose to share in the message field

If you contact us directly by phone or email, we also collect the contents of those communications.

Information Collected Automatically

When you visit our website, certain information is collected automatically about your device and browsing behavior, including:

• Device and browser data: IP address, browser type and version, operating system, screen size, language preference, and referring website.
• Usage data: Pages viewed, time spent on the site, links clicked, scroll depth, and form interactions.
• Approximate location: Derived from your IP address — typically a city or metropolitan area, never a precise street-level location.
• Marketing attribution data: If you arrived from an ad or referral link, we collect the UTM parameters, click IDs (such as Google's gclid or Meta's fbclid), and the referring URL so we understand which campaigns are working.

2. How We Use Information

We use the information we collect for the following purposes:

• Responding to your inquiry. We use the contact and project details you submit to reach out, schedule consultations, prepare proposals, and provide our services.
• Service delivery. If you become a client, we use your information to coordinate design work, schedule installations, process payments, and communicate about your project.
• Marketing and advertising. We use website analytics and advertising data to understand which pages are performing, which channels are driving inquiries, and how to improve our marketing.
• Email follow-up. If you submit an inquiry but don't move forward, we may send occasional follow-up emails. You can opt out of these at any time.
• Legal compliance and fraud prevention. We may use information to comply with applicable laws, respond to lawful requests from authorities, and protect against fraudulent or abusive activity.

3. Cookies & Tracking Technologies

We use cookies, similar storage technologies, and tracking pixels to operate the site, remember preferences, and measure marketing performance. These include:

First-Party Storage

• sessionStorage: A small amount of data stored in your browser during a single browsing session — for example, the city we display in our "Now Serving" indicator is cached here so it doesn't have to be re-fetched as you browse the site. This data is cleared automatically when you close the browser tab.

Third-Party Tracking

Our website includes the following third-party tracking technologies:

• Meta Pixel (Facebook/Instagram): Tracks page views, form submissions, and other interactions so we can measure ad performance and target follow-up advertising on Meta platforms. Meta may combine this information with data they have about you from your Facebook or Instagram account. Learn more in Meta's Privacy Policy.
• Google Analytics (GA4): Measures site traffic, page performance, and visitor behavior. Google Analytics may set cookies in your browser and process your IP address (in truncated form). Learn more in Google's Privacy Policy.
• Google Tag Manager: A container we use to deploy other tracking codes. It does not itself collect personal information but may load the tags listed above.
• Google Ads conversion tracking: If we run Google Ads campaigns, we may set conversion tracking cookies so we can attribute form submissions to specific ads.

Managing Cookies

You can control cookies through your browser settings, including blocking all cookies, blocking third-party cookies, or clearing existing ones. Some parts of the site may not function correctly if cookies are blocked.

You can also opt out of interest-based advertising from many companies via:

• Digital Advertising Alliance opt-out tool
• Your Online Choices (EU)
• Browser-level "Do Not Track" or "Global Privacy Control" signals (we honor GPC where required by law)

4. Third-Party Services We Use

We rely on the following third-party services to operate our business. Each has its own privacy practices, and using our website means information may flow through these services:

• Google Workspace & Google Sheets: When you submit our consultation form, the data is sent to a Google Sheet via a Google Apps Script we maintain. Google processes this data under its privacy policy.
• ipapi.co: We use this IP geolocation service to display the visitor's approximate city in our "Now Serving" indicator. Your IP address is sent to ipapi.co and a city/region is returned. See ipapi.co's privacy policy.
• Meta Platforms (Facebook/Instagram): For advertising, conversion tracking, and audience building — policy.
• Google: Analytics, Tag Manager, Ads, Workspace — policy.
• Web hosting providers: Our website is served from infrastructure that logs basic request metadata (IP, time, URL requested) for performance and security purposes.
• Email and phone providers: Used to receive and respond to inquiries.

5. How We Share Information

We do not sell personal information. We share information only in limited circumstances:

• Service providers. We share information with vendors who perform services on our behalf (hosting, analytics, CRM, email, etc.) and are contractually limited in how they may use that information.
• Subcontractors. For installation projects, we may share project-specific information (name, site address, project scope) with licensed subcontractors performing portions of the work (e.g., licensed electricians, masons).
• Legal compliance. We may disclose information if required by law, subpoena, court order, or to protect our legal rights, property, or safety, or that of others.
• Business transfers. If our business is acquired, merged, or sold, personal information may be transferred as part of the transaction. We'll notify you of any such change.

We do not share your contact information with third-party marketers, contractor networks, or lead-sharing platforms. When you submit our form, your inquiry comes to Lumen Outdoor Living directly — not to a network of competing contractors.

6. Data Retention

We retain personal information only as long as is reasonably necessary for the purposes outlined in this policy:

• Consultation inquiries: Retained for up to 3 years from the date of submission to allow for follow-up and re-engagement.
• Client project records: Retained for as long as legally required for tax, warranty, and contractor licensing purposes, typically a minimum of 7 years after project completion.
• Analytics and aggregated data: May be retained indefinitely in aggregated, non-identifiable form.

You can request deletion of your information at any time — see Your Rights & Choices below.

7. Security

We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, disclosure, alteration, and destruction. Our website uses HTTPS encryption for all data transmission, and our backend systems use access controls and authentication.

8. Your Rights & Choices

Regardless of where you live, you have the following choices:

• Access: Request a copy of the personal information we have about you.
• Correction: Ask us to correct information that is inaccurate.
• Deletion: Ask us to delete your information (subject to legal retention requirements).
• Email opt-out: Unsubscribe from marketing emails using the link at the bottom of any message we send.
• Do Not Track / Global Privacy Control: We honor GPC browser signals where required by applicable law.

To exercise any of these rights, contact us at [email protected]. We may need to verify your identity before responding.

9. California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you additional rights:

• Right to know: Request details about the personal information we have collected about you in the past 12 months — including categories, sources, business purposes, and third parties we shared it with.
• Right to delete: Request deletion of your personal information, subject to certain exceptions (e.g., legal retention requirements).
• Right to correct: Request correction of inaccurate personal information.
• Right to opt out of "sale" or "sharing": While we do not sell personal information in the traditional sense, certain advertising activities (such as use of cookies for cross-site behavioral advertising) may qualify as "sharing" under California law. You can opt out by emailing us or by enabling the Global Privacy Control (GPC) signal in your browser.
• Right to limit use of sensitive personal information: We do not knowingly process sensitive personal information for purposes that would trigger this right, but you may request limitation at any time.
• Right to non-discrimination: We will not discriminate against you for exercising any of these rights.

To exercise these rights, email [email protected] with the subject line "California Privacy Rights Request." We will respond within the timelines required by law.

You may also designate an authorized agent to make requests on your behalf, subject to verification.

10. Phone & Text Communications (TCPA)

By providing your phone number on our consultation form, you agree that Lumen Outdoor Living may contact you at that number to follow up on your inquiry, schedule a consultation, and discuss your project. Contact may include calls, text messages, and voicemail.

We do not use auto-dialer systems for marketing calls. Any calls or texts you receive from us regarding your inquiry are made by our team members, not automated systems.

If you no longer wish to receive calls or texts from us, reply STOP to any text message, or simply tell us during a call. We honor opt-out requests promptly. Message and data rates may apply for text messages.

11. Children's Privacy

Our services are intended for adults age 18 and over. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we do, we'll update the "Last Updated" date at the top of this page. For material changes, we may also notify you by email or by posting a notice on our website. Your continued use of our services after any changes constitutes acceptance of the updated policy.

13. Contact Us

For questions, concerns, or requests related to this Privacy Policy or your personal information:

We aim to respond to all privacy-related inquiries within 30 days. For California Privacy Rights Requests, we respond within the timelines required by CCPA/CPRA (generally 45 days, with a possible 45-day extension).